Private support, seamlessly delivered with absolute discretion.

“Alex was my London PA for almost 10 years. She at all times was a very fine mix of efficiency and good humour. One can’t ask for more”

- Sir Jim Ratcliffe, Chairman and Founder of INEOS

Services

Business Support

  • Executive diary management

  • Complex travel planning and booking

  • File management

  • Gate keeping

  • Typing

  • Confidential correspondence

  • Ongoing admin and coordination

Personal Support

  • Discreet personal support

  • Family and school organisation

  • Complex travel planning and booking

  • Home management

  • Gifting

  • Event Planning

More About Me

With over 14 years experience as an Executive and Personal Assistant, I bring a calm, highly organised and discreet approach to supporting busy lives and complex businesses. My career spans the oil, gas and petrochemical sectors, the property industry and the sporting world, where I have worked at the highest level, supporting both business and personal interests with equal precision. Throughout my career, I have primarily assisted ultra and high-net-worth individuals within the luxury market, building a trusted reputation for efficiency, discretion and reliability.

I pride myself on being pro-active, detail driven and unflappable under pressure. Whether managing schedules, coordinating international travel, or handling sensitive matters, I operate with absolute confidentiality and professionalism. I also bring with me a well-established black book of trusted contacts, enabling me to deliver seamless solutions quickly and effectively.

Outside of my PA work, I am passionate about travel and hold an independent travel agent license, with full ATOL and ABTA accreditation - allowing me to offer expert end-to-end travel planning as part of a truly bespoke virtual PA service.

Having always been London based throughout my career, I now live in Surrey with my husband and two children.

Support Packages

£1600 per month

5x hours per week

£2800 per month

10x hours per week

£3500 per month

15x hours per week

Services are offered primarily on a monthly retainer basis to ensure priority access and continuity of support. Hourly support and bespoke arrangements are also available for specific projects or short-term requirements.

No additional charges - no annual leave pay, no tax, no National Insurance, no sick leave, no training costs, equipment or insurance.

  • "Alex was my London PA for almost 10 years. She at all times was a very fine mix of efficiency and good humour. One can't ask for more."

    — Sir Jim Ratcliffe, Chairman and Founder of INEOS

  • "Alexandra is exceptionally capable, manages stress and high workload very well and as far as I am aware, has never dropped a ball in our high tempo enviroment. She is also very pleasant to work with, having the capability to both be efficient and decisive as well as flexible when needed. Now that she is embarking on her new adventure, setting up a business providing EA services, I can only recommend her to anyone needing an EA with the utmost discretion, experience and strong capabilities. "

    — Geir Tuft, former CEO of INEOS Oil and Gas, INEOS Inovyn and INEOS Aromatics

  • "Alex supported the 3 owners of Ineos for several years - a senior and challenging role liasing with 20+ businesses in the Group as well as dealing with personal travel and calendar issues. She was a pleasure to work with, well organised and efficient and always with good humour"

    - John Reece, CFO and Co-owner of INEOS

  • "Alex was my London based PA for over 8 years. She was loyal, hard working and very efficient in a hectic business environment. She was also willing to take on additional responsibilities beyond a typical PA support role and quickly got on top of these. In summary, I am very comfortable to recommend Alex as a very capable PA"

    - Andy Curry, Co-owner of INEOS

Contact Me

To discuss your requirements or request a private consultation, please complete the contact form. All enquiries are treated in the strictest confidence.